CAP Beauty is dedicated to the philosophy that “Beauty is Wellness. Wellness is Beauty” so the intent is that all their 150+ products create “true radiance.” The fact that their products are “100% natural” resonants with me, as does the recognition of plant based medicine on their website, which speaks about the power of the plants to heal, since they are “teeming with nutrition and life force.”
Of course, the label is the first thing to catch the eye, and I find it just plain uplifting, making me smile. The red label on the side of the tin says, “Drink it in. Begin within.” That accurately sums up my meditation and matcha practice - make matcha and meditate. Well, the meditation actually begins with the making of the matcha. How matcha goodness is contained within this tin - that would be “29 grams of High Vibrational Focus.” Who can argue with that?
For an organic matcha, this one is fairly good. The matcha sifts nicely, and is a lovely bright green, though not as vibrantly emerald as I have seen in many non-organic brands. My koicha whisked easily into a thick and creamy elixir, while the addition of more water to whisk an usucha produced a bowl with a thin layer of foam with sparse bubbles. The aroma was fresh and grassy. The texture was very slightly gritty, but not unpleasant at all. I did prefer the flavor profile of the koicha to the usucha, yet despite the slight bitterness common with organic matchas, this dissipated quickly to leave a umami finish that lingered for quite some time. The overall flavor was clean but not very sophisticated or complex. For an organic matcha, I readily recommend it. Once you explore their website, you might find yourself purchasing other products, as I did. I just couldn’t resist ordering their matcha coconut butter.